Due to the resurgence and the importance of wine worldwide with a network that operates globally since 1998, it brings together the great wine capitals of the world , having emerged the following objectives :
– Contribute to the economic and cultural development of its members by facilitating exchanges between them.
– Develop a comprehensive policy of cooperation between these cities.
– Start links that facilitate the exchange of expertise and cooperation among its members in terms of economic , cultural and academic development that will be the basis for the development of its members in the international scene.
In November 2004 , the Province of Mendoza participated through ProMendoza foundation GWC Annual Assembly , held in Melbourne. There the great wine capitals of the world gathered so far : Melbourne ( Australia ) , Bordeaux ( France) , San Francisco and Napa Valley (USA) , Porto (Portugal ), Bilbao and Rioja ( Spain ) , Cape Town ( South Africa) and Florence ( Italy). The objective was to analyze the possibilities of Mendoza and wine to integrate this important network industry.
GWC implies belonging to participate in the activities offered by this network and create links with leading wine promotion and marketing of the major wine producing countries institutions.
The network has a website in which information of each of the world capitals of wine is , greatwinecapitals.com
MENDOZA WINE WORLD CAPITAL
It started trying to be part of this net in 2005 , where three representatives were in Mendoza global network Great Wine Capitals of work to assess the candidacy of Mendoza.
Great Wine Capitals, Mendoza. This was made up by the Ministry of Tourism and Culture of the Government of Mendoza, Bodegas de Argentina , INTA, Fund Wine , ProMendoza , University of Congress , Universidad Juan Agustín Mazza, Municipality of the City of Mendoza, IDR ( Institute Rural Development ) and CLEIFRA ( Winemakers Centre ) .
Mendoza, as a member of the Red City , was accepted at the Annual Meeting of the Great Wine Capitals in 2006 .
Thus giving our own identification and beginning to be part of the world in which the representatives of the international and national press , got dissemination and promotion of our wines and tourist destinations.