Mendoza is known as the land of good sun and good wine; it is distinguished by its wine and culture.
The history of the vine in this region includes nearly 500 years; its beginning can be traced back to the time of the foundation of the city.
Since then, the wine industry has developed in constantly changing political, social, economic and cultural scenarios. Shaping what is currently called the “Culture of Wine.”
The terroir of Mendoza provides excellent conditions for grape growing.
A suitable atmosphere and the knowledge of several generations were favourable to achieving competitive wines vis-a-vis ones from the Old World.
The vineyards and the wineries, in their development, have been changing the land and the use of space, creating new population centres, appraising new lands which was the origin to what today is the Great Mendoza; There is always a constant effort going on to contain and distribute the water through the desert areas.
Following the global trends and worldwide development in the wine sector, Argentina has set, for a few years, the continuity of this process at the Southern boarder of Latin America.
The success of the wine was reborn with force in the country, by the confluence of two forces: a growing demand and a change in the strategy of the pioneers in the activity.
Mendoza, in its five oases, has developed the most important wine centre in Latin America, with 70 percent of the cultivated area of vineyards in the country. It is a genuine merit to be distinguished as one of the world capitals of wine.
At present, the phenomenon of tourism and wine called “The Wine Roads” means more than just a visit to the winery and participate in the Great Harvest Festival. It involves the discovery of a culture hidden behind the shades of wine purple going back to past times and ancestral lands.
Author: Laura Suarez
Author: Lic. Laura Suarez