Wine Week arose from the declaration of wine as a national drink in 2010. Bodegas de Argentina and the National Wine Fund joined forces creating a week in which he pays tribute to wine, of which the province of Mendoza is an important producer. In the calendar is located in the last week of September, and many activities are made with the participation of all the wine producing provinces.
It is part of the annual campaign to promote wine that helps to strengthen the link between consumers and the national drink, and during the week of wine, 70 wineries are involved from different producers, small, medium and large provinces, bringing their wines for consumption and delicious tasting.
The restaurants also have their participation: menus offer wine by the glass suitable for all diners Marsden your meals with three different types of wine prices. Some of the Mendoza restaurants often joined by the proposal are: William Brown, Terroir (Club tapiz), Las Canas, Sofia and Business Point. In San Rafael Pettra I, La Máquina, Tienda del Sol and Las Duelas involved.
The wine shops are the chosen spots for the largest tasting of Argentina. About 50 wine shops across the country, make (the same day at the time) a tasting following the same protocol. Thus, all the tasters are testing the same wines at the same time in different parts of the country. In Mendoza, role playing venues: La Cava de San Rafael, Wine O Clock, Wine Gallery, Bodegón de la Sexta, Noble Crianza, La Botella, Go Bar, Sol y Vino and The Vines of Mendoza.
Of course the bars are not left out: they participate with offers of drinks based on wine, made for that week. wine tastings are also held by the glass with live DJs and visual artists also live. There is an app called Wine Like that lets you save comments on the wine tasted and then remember them and recommend.
All week activities are framed within the Wine in Moderation program to keep track of the values of the culture of wine as a place of pleasure but always in moderation, to protect health and improve quality of life.